DATA PRIVACY POLICY
DATA PRIVACY POLICY
Sect. 1 General Scope
We will process your personal data (e.g. title, name,
address, e-mail address, phone number, bank details, credit card number) solely
in accordance with the provisions of the German data protection law and the
data protection law of the European Union (EU). The following provisions will
inform you, besides the information about the processing purposes, recipients,
legal bases and storage periods, also about your rights and the controller for
your data processing. This privacy policy applies only to our websites. If you
are directed to other sites via links on our pages, please pay attention and be
sure to review their privacy practices.
Sect. 2 Inventory data
(1) Purpose of data
processing
Your personal data you provide us during the ordering
process are necessary for the conclusion of a contract with us. You are not
obliged to provide your personal data. However, we would not be able to send
you the goods without your address. For some payment methods we ask for the
necessary payment data in order to pass them on to a payment service provider
commissioned by us. Hence, the processing of your data collected during the
ordering process is soley for the purpose of contract performance.
If you send us a request by e-mail or by using the contact
form, etc. before concluding the contract, we process the obtained data to
carry out pre-contractual measures and answer your questions about e.g. our
products.
In the case of opening a customer account, your data (in
particular name, address, payment method, e-mail and password) will be
processed for registration and creation of a customer login. With the stored
data, you are able to shop faster and view your previous orders at any time. By
sending us a note or via a delete function you can delete the account again.
(2) Legal basis
The legal basis for such processing is set out in Article 6
(1) (b) of the GDPR.
(3) Recipient
categories
Payment service provider, shipping service provider, hosting
provider, if necessary merchandise management system, suppliers if necessary
(drop-shipping).
(4) Duration of
Storage
We store the data required for contract execution until the
statutory warranty and, if applicable, contractual warranty periods expire.
We store the data required under commercial and tax law for
the statutory periods, generally ten years (cf. § 257 German Commercial Code
(HGB), § 147 Regulation of Taxation (AO)).
The data processed for the execution of pre-contractual
measures will be deleted as soon as the measures have been carried out and the
contract cannot be concluded.
Sect. 3 Shop rating
Integration of the Trusted Shops Trustbadge
The Trusted Shops trust badge is integrated on this website to display our
Trusted Shops seal of approval and any ratings collected, as well as to offer
Trusted Shops products to buyers after they have placed an order.
This serves to protect our legitimate interests in an
optimal marketing by enabling a safe purchase in accordance with Art. 6 para. 1
p. 1 lit. f DSGVO, which prevail in the context of a balancing of interests.
The trust badge and the services advertised with it are an offer of Trusted
Shops GmbH, Subbelrather Str. 15C, 50823 Cologne. The Trustbadge is provided by
a CDN provider (Content-Delivery-Network) as part of an order processing.
Trusted Shops GmbH also uses service providers from the USA. An appropriate
level of data protection is ensured. Further information on the data protection
of Trusted Shops GmbH can be found here.
When the Trustbadge is called up, the web server
automatically saves a so-called server log file, which also contains your IP
address, the date and time of the call, the amount of data transferred and the
requesting provider (access data) and documents the call. Individual access
data are stored in a security database for the analysis of security anomalies.
The log files are automatically deleted no later than 90 days after creation.
Further personal data is transferred to Trusted Shops GmbH
if you decide to use Trusted Shops products after completing an order or if you
have already registered to use them. The contractual agreement between you and
Trusted Shops applies. For this purpose, personal data is automatically
collected from the order data. Whether you as a buyer are already registered
for product use is automatically checked using a neutral parameter, the e-mail
address hashed by cryptological one-way function. The e-mail address is
converted into this hash value, which cannot be decrypted by Trusted Shops,
before it is transmitted. After checking for a match, the parameter is
automatically deleted.
This is necessary for the fulfillment of our and Trusted
Shops' overriding legitimate interests in the provision of the buyer protection
linked to the specific order in each case and the transactional evaluation
services pursuant to Art. 6 para. 1 p. 1 lit. f DSGVO. Further details,
including the objection, can be found in the Trusted Shops privacy policy
linked above and in the Trustbadge.
Sect. 4 Further information
Google Ads and Google Conversion Tracking
This website uses Google Ads. Ads is an online advertising
program of Google Ireland Limited ("Google"), Gordon House, Barrow
Street, Dublin 4, Ireland.
As part of Google Ads, we use so-called conversion tracking.
When you click on an ad placed by Google, a cookie is set for conversion
tracking. Cookies are small text files that the internet browser stores on the
user's computer. These cookies lose their validity after 30 days and are not
used to personally identify the user. If the user visits certain pages of this
website and the cookie has not yet expired, Google and we can recognize that
the user clicked on the ad and was redirected to this page.
Each Google Ads customer receives a different cookie. The
cookies cannot be tracked across Ads customers' websites. The information
collected using the conversion cookie is used to create conversion statistics
for Ads customers who have opted in to conversion tracking. Clients learn the
total number of users who clicked on your ad and were redirected to a page
tagged with a conversion tracking tag. However, you will not receive any
information that personally identifies users. If you do not wish to participate
in the tracking, you can object to this use by easily deactivating the Google
conversion tracking cookie via your internet browser under user settings. You
will then not be included in the conversion tracking statistics.
"Conversion cookies" are stored based on your
consent per Art. 6 (1)(a) GDPR. The website operator has a legitimate interest
in analyzing user behavior in order to optimize both its web offering and its
advertising.
More information about Google Ads and Google conversion
tracking can be found in Google's privacy policy:
https://policies.google.com/privacy?hl=en
You can set your browser so that you are informed about the
setting of cookies and only allow cookies in individual cases, exclude the
acceptance of cookies for certain cases or in general and activate the
automatic deletion of cookies when closing the browser. If you disable cookies,
the functionality of this website may be limited.
Google Tag Manager
Google Tag Manager allows marketers to manage website tags
through one interface. However, the Tag Manager itself, which deploys the tags,
works without cookies and does not collect any personal data. The Tag Manager
merely ensures that other tags are triggered, which in turn may collect data.
For these respective third-party providers, corresponding explanations can be
found in this privacy policy. However, the Google Tag Manager does not use this
data. If you have set or otherwise made a deactivation of cookies, this will be
observed for all tracking tags that were used with the Google Tag Manager, so
the tool does not change your cookie settings.
Google may ask you for permission to share some product data
(for example, your account information) with other Google products to enable
certain features, such as making it easier to add new conversion tracking tags
for Ads. In addition, Google developers review product usage information from
time to time to further optimize the product. However, Google will never share
data of this nature with other Google products without your consent.
More information about Google Ads and Google conversion
tracking can be found in Google's privacy policy:
https://policies.google.com/privacy?hl=de.
Use of YouTube videos
This website uses the YouTube embedding feature to display and play videos from
the provider »YouTube«, which belongs to Google Ireland Limited, Gordon House,
4 Barrow St, Dublin, D04 E5W5, Ireland (»Google«).
The extended data protection mode is used here, which,
according to the provider, only starts storing user information when playback
of the video(s) starts and continues during playback. If the playback of embedded
YouTube videos is started, the provider »YouTube« uses cookies to collect
information about user behaviour. According to information from »YouTube«, this
is used, among other things, to collect video statistics, improve
user-friendliness and prevent abusive practices. If you are logged in to
Google, your information will be associated directly with your account when you
click on a video and confirm the corresponding notification box. If you do not
wish to be associated with your profile on YouTube, you must log out before
activating the button. Google stores your data (even for users who are not
logged in) as user profiles and evaluates them. Such an evaluation is carried
out in accordance with Art. 6 (1) (f) GDPR on the basis of Google's justified interests
in the insertion of personalised advertising, market research and/or
needs-based design of its website. You have the right to object to the creation
of these user profiles, and you must contact YouTube to exercise this right. In
the course of using YouTube, personal data may also be transmitted to the
servers of Google LLC. in the USA.
For more information on data protection at »YouTube«, please
refer to the provider's privacy policy
at: https://www.google.de/intl/en/policies/privacy.
Insofar as legally required, we have obtained your consent
to the processing of your data as described above in accordance with Art. 6 (1)
(a) GDPR prior to processing. This is performed by means of a message which has
to be confirmed before playing the video.
Sect. 5 Web Analysis with Google Analytics
(1) Purpose of data
processing
This website uses Google Analytics, a web analysis service
provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4,
Irland ("Google"). Google Analytics uses so-called “cookies”, small
text files, which are placed on your computer to analyze how you use the
website. The information generated by the cookie about your use of this website
will be transmitted and saved on server in the United States by Google. If the
anonymizeIP function is activated on this website, Google will shorten your IP
address in advance within the member states of the European Union or in other
states which are parties to the Agreement on the European Economic Area. Only
in exceptional cases Google will transmit the full IP address on server in the
United States and will shorten there. Google will use this information for the
purpose of evaluating your use of our website, compiling reports on website
activities and providing other services related to website and internet usage
for the website operators.
(2) Legal basis
The legal basis for such processing is set out in Article 6
(1) (a) of the GDPR.
(3) Recipient
categories
Google and its partners.
(4) Transfer to a
third country
Google Ireland Limited is an affiliate of Google LLC. Google
LLC is based in the USA (1600 Amphitheatre Parkway, Mountain View, CA 94043).
(5) Duration of
Storage
50 months
(6) Right of
objection
You can prevent the
installation of the cookies in your browser settings. If you choose to change
your settings you may not be able to use the full functionality of this
website. You can also prevent Google from collecting the data generated by the
cookie and relating to your use of the website (including your IP address) and
from processing this data by Google by downloading and installing the browser
plug-in available under the following link: optout
You may also generate
blocking by setting an opt-out cookie. If you want to prevent the future
collection of your data when you visit this website, please click here: Disable Google Analytics
Sect. 6 PayPal-transactions
Please note that all PayPal transactions are subject to the
PayPal Privacy Policy:
https://www.paypal.com/de/webapps/mpp/ua/privacy-full
Sect. 7 Information about cookies
(1) Purpose of data
processing
This website uses technically necessary cookies. These are
small text files that are stored in or by your Internet browser on your
computer system. These cookies are employed, for example, when several products
must be inserted in a shopping cart.
Other cookies remain stored permanently and recognize your
browser on your next visit. These cookies are employed, for example, to store
permanently your passwords for a customer account.
(2) Legal basis
The legal basis for such processing is set out in Article 6 (1)
(a) of the GDPR.
You have expressly given your consent to the use of cookies
on our website as follows:
(_____)
(3) Duration of
Storage
The technically necessary cookies are usually deleted when
the browser is closed. Permanently stored cookies remain stored from a few
minutes to several years.
(4) Right of
revocation
If you do not wish
these cookies to be stored, please deactivate the use of cookies in your
Internet browser. However, this may cause a functional limitation of our
website.
Your consent to
persistent cookies can be withdrawn at any time by deleting the cookies in your
browser settings.
Sect. 8 Your rights as a data subject
If your personal data is processed, you are the ‘data
subject’ in terms of GDPR and you have the following rights towards us, the
controller:
1. Right to
information
You may request us to provide information about your
personal data processed by us under Article 15 of the GDPR.
2. Right to
rectification
If your personal data provided to us is not up to date or
not accurate you have the right to ask for modifications to your personal data
under Article 16 of the GDPR. You also have the right to request us to complete
an incomplete data.
3. Right to erasure
You have the right to have your personal data erased and ask
for deletion of your data under Article 17 of the GDPR.
4. Right to
restriction of processing
You have the right to restrict the processing your personal
data under Article 18 of the GDPR.
5. Right to data
portability
You have the right referred to in Article 20 of the GDPR to
receive your personal data provided to us, in a structured, commonly used and
machine-readable format and have the right to transmit those data to another
controller.
6. Right to revoke
the consent given under data protection law
You have the right referred to in paragraph 3 of Article 7
to withdraw your given consent based on the data protection provisions at any
time. This does not affect the lawfulness of the processing based on consent
before its withdrawal.
7. Right to lodge a
complaint with a supervisory authority
If you consider that the processing of personal data
relating to you infringes the GDPR, you have the right referring to in Article
77 of the GDPR to complain to the supervisory authority against the processing
of your personal data (in particular in the Member State of your habitual
residence, place of work or place of the alleged infringement ).
Please also note your
right of objection under Article 21 GDPR:
a) In general:
reasonable objection required
If the processing of
personal data concerning you takes place in order
- to perform our
overriding legitimate interest (legal basis: Article 6 (1f) GDPR)
or
- to safeguard the
public interest (legal basis: Article 6 (1e) GDPR),
you are entitled to
object to the processing at any time for reasons arising from your particular
situation; this also applies to profiling based on the provisions of the GDPR.
In the event of
objection, we will no longer process the personal data concerning you unless we
can prove compelling grounds for processing which override your interests,
rights and freedoms, or the processing is necessary for the establishment,
exercise or defence of legal claims;
b) Special case of
direct marketing: simple objection is sufficient
If the personal data
concerning you are processed for the purpose of direct marketing, you have the
right to object at any time to the processing and without stating reasons; this
includes profiling to the extent that it is related to such direct marketing.
If you object to the
processing for direct marketing purposes, the personal data concerning you will
no longer be processed for these purposes.
Consent to the use of cookies.
For our website to function properly we use cookies. To obtain your valid consent for the use and storage of cookies in the browser you use to access our website and to properly document this we use a consent management platform: CookieFirst. This technology is provided by Digital Data Solutions BV, Plantage Middenlaan 42a, 1018 DH, Amsterdam, The Netherlands. Website: https://cookiefirst.com referred to as CookieFirst.
When you access our website, a connection is established with CookieFirst’s server to give us the possibility to obtain valid consent from you to the use of certain cookies. CookieFirst then stores a cookie in your browser in order to be able to activate only those cookies to which you have consented and to properly document this. The data processed is stored until the predefined storage period expires or you request to delete the data. Certain mandatory legal storage periods may apply notwithstanding the aforementioned.
CookieFirst is used to obtain the legally required consent for the use of cookies. The legal basis for this is article 6(1)(c) of the General Data Protection Regulation (GDPR).
Data processing agreement
We have concluded a data processing agreement with CookieFirst. This is a contract required by data protection law, which ensures that data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.
Server log files
Our website and CookieFirst automatically collect and store information in so-called server log files, which your browser automatically transmits to us. The following data is collected:
-Your consent status or the withdrawal of consent
-Your anonymised IP address
-Information about your Browser
-Information about your Device
-The date and time you have visited our website
-The webpage url where you saved or updated your consent preferences
-The approximate location of the user that saved their consent preference
-A universally unique identifier (UUID) of the website visitor that clicked the cookie banner
Responsible for data processing:
Silverback Knives GmbH
Karspüle 30
37120 Bovenden
Phone: 01736941750
info@silverback-knives.de
This document was created and is updated with technology
from janolaw AG.